Art Direction // UX-UI // Landing Page Design // Graphic Design // Photography // Multimedia Experiential Design // Email Marketing // Print Catalog Design

Puma Tricks

PUMA TRICKS

PUMA Tricks have well cemented their place in history, and they have brought forth yet another generation to claim its place. With their evoPOWER and evoSPEED silos getting a vibrant revamp, the new PUMA line up is more than ready to Play Loud.

To bring this campaign to life, we turned up the volume across every touchpoint. At the center stood a dynamic landing page that let players choose their play style, guided by the very pros who defined the game. This wasn’t just about boots. It was about identity, speed, and power.

Surrounding it, a full-scale creative rollout took shape:

  • Product photography and art direction captured motion, energy, and attitude. All crafted in-house to keep the vision authentic and focused.

  • A multimedia experience featuring paint-infused speakers made the colors explode. Sound collided with sight in a visceral showcase of PUMA’s vibrance.

  • Organic social graphics pulsed with kinetic energy, designed to stop thumbs and spark conversations.

  • Targeted email campaigns delivered personalized hype straight to the inboxes of our most engaged fans.

And every detail of the catalog spreads told the story of a product built to break through. Not just on the pitch, but everywhere.

This was more than a launch. It was a movement, one so bold it sparked a shift across pitches everywhere. From rising talents to seasoned pros, players started lacing up in two different cleats, even if they weren’t wearing PUMA Tricks. The message was clear: Play Loud wasn’t just a campaign. It was a culture.