Graphic Art // Graphic Design // Product Design // Marketing // Digital Design
LINE SkI DESIGN
LINE Honey Badger
A raw, hand-inked ski design created with layered illustration and bold graphic art. The LINE Honey Badger fuses street-inspired energy with freestyle culture. A moving canvas that captures motion, texture, and attitude on every run.
Season #2 DEsign
Season #1 DEsign
The design process began with fine art: ink on paper. These original elements and lockups were then digitized and layered to form the dynamic visual language of the skis, blending traditional techniques with modern design execution.
The Goal…
….was to merge fine art with the digital world. Highlighting the raw beauty of hand-drawn ink while showcasing the natural Aspen veneer base of the ski. This contrast between organic texture and digital layering creates a unique, tactile visual identity.
The design process began with a concept inspired by a honey badger’s chaotic theft of bee honey, fused with a '90s grunge aesthetic. Taking cues from LINE Skis’ approach of flipping traditional ski culture on its head, the direction embraced rebellion and unpredictability.
The Goal…
…was to merge raw typography, chaos, and everything you were taught not to do in art school, creating a ski that’s ready to get thrashed on rails, slammed off jumps, and still come back for more… just like the honey badger. Built as a mid-range, lower price-point ski, it’s stripped of unnecessary tech: no frills, just pure durability and battle-tested fun.
